For this Vienna-based pop-punk band, the visual identity needed to be as high-energy and approachable as their sound. After conducting a series of in-depth interviews with the band members, the goal was to establish a brand that feels down-to-earth, playful, and authentic. A custom logo was developed to match their specific personality.
A varied photography concept was also implemented, using different styles for different contexts:
For press and magazines, high-end portraits were taken, conveying professional credibility without losing their characteristic friendliness.
Using an analogue fisheye camera, raw energy of the pop-punk subculture was captured—a nostalgic nod to their roots and a tribute to the “rough” edges which were discovered during the interviews.
Lastly, for social media, a heavily saturated color grade was implemented. These loud visuals are designed to cut through the digital noise, reflecting the band’s playful spirit in a fast-paced environment.
Furthermore, unique illustrations of each band member were created. These illustrated characters were also animated, providing a vibrant and engaging element for the band’s digital presence.
