How can we convince young people in Austria to pay more attention to waste separation?

For this campaign, I combined eye-catching illustrations with some puns and fun facts about correct separation of waste – because who wouldn’t want to keep reading after a snarky, little pun?

While the first version focuses on waste glass, the other versions, only existing as hand-drawn drafts, reference waste paper, bio waste, et cetera. We take environmentalism very seriously.